Why you need to look beyond search engine?
As search engine wars are going on everybody is trying to prove their excellence in search results. But there are places beyond Search Engine that you should considered looking into. When people are searching for something they will just directly go to search engine and type their query on search engine & try to find results, but only problem is that the result you believe to be accurate is not what it seems. As recently Google change their algorithm to fight content farmers, still the no of spam in search results continue to occur.
When I was searching for valuable information on internet, I found out that many of the useful information lies after the 5th or the 10th page of the search results. I know every one has not got that much time to look for information beyond 3rd page of search results. This is because Search Engine Optimization and many other techniques has been generated to manipulate the search results.
Hence some time relevant information is left out behind. Now, people have started to look beyond search engine & below places even you should look for information, you would surprised to get some great info & sometime get help from people.
Social Media Sites
So what is the best way to find optimal results? The answer to these question lies beneath the things we are looking for. In this case we need to widen our horizon and look for places where we often visit, that are the Social media websites. Why I say social media as I have found lots of information regarding any topic freely and more relevantly available at various social media websites, even you get a chance to interact with person posted that information & you will get a better solution to your problem. I believe that they are best alternative to search engines, as in my personal experience Twitter & Facebook has helped me lot in fixing many problems whose information was not available on search engine. Its good alternative, but still you can’t replace search engines completely.
Forums, Blogs & Niche Sites
The other places I would suggest you should look is forums, blog’s & directories. Look for relevant forums blog’s & directories related to your topic. Forums are the community of people who also involves experts that share their views on a particular topics, hence you can directly converse with them & learn something new.. You would be surprise the amount of relevant data you will get from blog this days as their many bloggers who blogs about things related to their expertise, so information that you will get will be more relevant. There are some useful sites available for particular niche like Yelp, Groupon & more. Where Yelp offers reviews of many restaurant whereas on Groupon you can find daily discount deals daily. The good thing all this website is most info you get here freely available.
Article & File Sharing Websites
Even article & file sharing websites like scribd.com, slideshare.net and many other provide a quite a huge amount of information. Here you would be surprised to find information that you would surely not find searching on search engines. Many data like business plans, free e-books, and various legal agreements are easily as well as free available.
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3 Things You Need To Know About Search Engine Optimization
It has been a more then 2 years now that I am into SEO i.e search engine optimization & people around me have always asked me about it. The simple definition of SEO that I give “It is the method to optimize the website so that search engine recognizes it & index it in accordance to the relevancy”, then they reply “oh so you optimize website to come on first page of Google”. Finally I give up and tell them “yeah, It’s that kind of work”. So this article will explain you what SEO really does & why it is important for every websites.
1. What exactly is search engine optimization??
Consider an example of an index of book/directory which we read every day, where index mentions the title of chapter that is present on a particular page, so that we can easily navigate/search through the book & find the information that we need. In book/directory we are able to find information we are looking for as the index was properly organized and described. Search Engine do something similar but much more in advance way.
When you search something in search engine gives you will get results showing short description along with the title of websites, hence you will find the results you are looking for. Search Engine Optimization helps your website rank well which will in-turn increase your visibility & increase your organic traffic.
Similarly for any website without SEO this kind of information is missing. So when people are looking for information that is related to your website then they won’t be able to find or understand what your website is about.
Imagine your website without any title & description would look something like this to user when they search it on Search Engine.
1.Without Proper Title & Descrition
2.With Proper Title & Description
When any one including me look at the image would not click on results that looks like Image 1 as it provides the least information. But if I find something like image 2, that provides information some generic information with title & description & I will know what I am looking for & click on that link. This is a very basic example I have give on what SEO does, to understand SEO in more detail read THE BASIC GUIDE TO SEO.
2. Why do you need to do SEO?
People need to understand SEO is not a trend in web industry that you need to follow. Search Engine optimization has become the important aspect of the any website & businesses. If you are not doing it, it is you who are losing in the race to be ahead of others.
Following are some of the reasons you still need to go ahead with SEO
- SEO speeds up the process of getting better rankings.
- It will list your website across various search engines.
- It will give a web presence for your brand name.
- Helps to get an Social Media Presence on web.
- Organizes the website accordingly.
- It takes care of proper linking of pages within the website.
- ROI On SEO is longer run is quite profitable.
- Increases traffic to your website
3. When will Your website Gain Top Ranking in search Engine??
Everyone doing Search engine optimization will claim this, that they will get you website listed on the top pages of search engine ASAP, but getting a higher ranking on search engine is not easy for everyone as it takes lots of time & effort. People with having perception that paying $100-$500 will make their website list on initial page of search engine should understand that they have wrong thing in their mind, as optimization of website is based on requires various tasks to be completed
Getting top ranking on search engine may take more than 3 months for specific keywords. If there is no competition (which is not true in every case) you may get good ranking soon, that is even in a month.
I hope with this article I have cleared many doubts about search engine optimization, if you have any other doubts you can still ask them in the comments.
5 SEO Presentation From SlideShare To Understand SEO
When you are a fresher in SEO, all the things about SEO feels like rocket science & you dont understand anything at the beginning if you are reading about the SEO for the first time. So the one of the best option I use to make people concepts clearly is through using combination of image & text which is done easily through Presentations.
Presentation are great way to explain any kind of subject in limited amount of time. Hence I am sharing with you SEO Presentations that will help you to understand the basic concepts of search engine optimization easily & quickly. If you are SEO beginner I suggest you go through each of the presentation, that will clear most of your misconceptions about SEO & make you ready so that you can enter SEO industry with confidence.
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View more presentations from randfish.
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View more presentations from HubSpot Internet Marketing.
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View more presentations from Dennis Deacon.
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View more presentations from Bhupesh Shah.
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View more presentations from B Line Marketing.
I hope most of your initial doubts about SEO’s are clear. If you are already an SEO Specialist you can use this presentation to help your client understand the concepts of SEO. Do let us know in comments how had this presentations helped you.
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