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What is SEO (Search Engine Optimization)?


When people ask me what do I do for a living & I replied to them saying I am SEO Specialist & they get baffeled hearing this term so I further explained them its Search Engine Optimization. Some of them get curious to know what is all about & other don’t bothered to ask me further.

So what exactly does SEO or Search Engine Optimization means? The simplest answer to this question I usually give to people asking me is that

“It’s a process of optimizing any website so as to get it a higher ranking in search engine result page so that people looking for information related to that website can find it easily”

This a kind of general answer about what SEO is about, In reality in SEO process involves many more things which includes analysis, research, strategy, content optimization & other factors that has made Search Engine Optimization as one of fastest growing field in the IT industry.

Some Interesting Definition Of SEO (Search Engine Optization)

1.SEOmoz

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

2.SEOBook

SEO is not about just about ranking websites, it’s about so much more. Some SEOs, myself included, use SEO as part of a business strategy, a strategy that is just as much about publishing, domain names, brand building, marketing and traffic acquisition. It involves metrics, tracking, conversions, split/run testing, adwords, adsense, writing, researching, managing and changing the light-bulb in the office when it blows. The commonality is that it is oriented around the search ecosystem. Except for the light-bulb.

3. SearchEngineLand

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

4. Wikipedia

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

5.Google

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

We will like to know your definition of SEO, share with us in comments 🙂

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