Nikunj Tamboli

Hi,
I am Nikunj

A natural problem-solver, an SEO strategist by profession, a leader by mindset, and a beach lover at heart. With over 16 years in the dynamic world of search, I’ve helped brands grow their organic presence by blending deep SEO expertise, data-driven strategy, and a passion for product innovation.

What started with late-night coding sessions in college evolved into leading high-performing teams that manage some of the largest insurance websites on the web. I thrive on building strategies and strong teams—mentoring talent, driving results, and staying ahead of the ever-evolving digital landscape.

When I’m not untangling Google’s latest algorithm update, you’ll find me traveling, reading something thought-provoking, or kicking back with a great movie and a sea breeze.

Leadership | SEO Expert | Data Analyst | Product Manager

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View Resume

what makes ME different

Core Competencies

Strategic Leadership

Visionary planning and execution to align digital marketing strategies with organizational goals

Organic Search Expertise

Mastery in search engine optimization via content planning & trend analysis to drive traffic and engagement.

Data-Driven Decision Making

Leveraging analytics and A/B testing to optimize performance and enhance user experience.

Cross-Functional Collaboration

Leading diverse teams to deliver seamless project execution.

Product Development & UX/UI Design

Creating user-focused products that improve satisfaction and conversion rates.

Process Orinted Apporach

Improving efficeny by implementing process to reduce redunct work & improve turn around time.

Knowledge, Expertises & Experience

Technical Skills

SEO

Content Planning

Topic Clustering

Programmatic SEO

Competitor Analysis

Algo Update Analysis

  • Technical Audit
  • Gap Analysis
  • Site Structure
  • & More

    • Data

    Standaradize Reports

    Big Data Analysis

    Automated Reports

    Revenue Forecast

    Traffic Forecast

  • Data Standardization
  • Accuracy Optimization
  • Dashboard Creation
  • & More

    • Tools

    Google Analytics

    Search Console

    Data Studio

    Tableau

    Google Collab

  • Screaming Frog
  • Ahref
  • SEOSurfer
  • & More

    • Interesting Stuff

    Product Development

    CRO

    Automation

    Python

    Process Optimization

  • HTML & CSS
  • UI/UX
  • Prompt Engineering
  • & More

    • 15+ Years of Core Industry Experience

    Career Experience

    Download Resume

    – Generated leads through online platforms, contributing to the company’s growth in international markets.

    – Managed Google AdWords campaigns, improving quality scores and reducing costs.

    – Introduced user-focused feedback mechanisms for web design projects.


    – Led a team of 20 SEO professionals across 50+ websites in diverse industries.

    – Developed and executed strategies to improve rankings, traffic, and content quality.

    – Conducted training sessions for new hires, fostering a high-performance culture.

    – Spearhead the strategic direction of SEO and digital marketing efforts for global markets.

    – Lead a team of managers, analysts, and specialists to deliver revenue-generating campaigns.

    – Optimize digital platforms to enhance user engagement, conversion rates, and overall ROI.

    – Partner with stakeholders to align marketing strategies with business objectives.

    – Oversaw cross-functional teams to execute large-scale projects, ensuring timely delivery and quality outcomes.

    – Designed and implemented data-driven marketing strategies to achieve double-digit growth in organic traffic.

    – Managed multiple campaigns, achieving significant improvements in traffic and conversion rates.

    – Collaborated with product teams to enhance site usability and monetization strategies.

    – Directed redesign and optimization projects, boosting user engagement and revenue.

    – Coordinated with developers and QA teams to ensure smooth implementation of updates.

    • In my role of assistant web producer I closely work with senior producer to create long & short term priorities for the sites in our portfolio.
    • I create weekly & bi-weekly updates on priorities & plan along with results achieved.
    • As part of my role include project management where I work with team of developers, QA & producers to get the job done.
    • The projects I work on includes website redesign, conversation optimization, user-experience & monetization improvements from various revenue channels like lead, SureHits (CPC listings) & Google Adsense.

    My Journey: From Silvassa to the World Wide Web

    Hi, I’m Nikunj Tamboli—your friendly neighborhood SEO maestro, movie buff, and lover of all things poha. Let me take you on a little journey, not just through my career, but through the twists and turns that shaped me into the person I am today. Buckle up; it’s going to be fun!

    Born and raised in Silvassa, a quaint little town with great food (more on that later), I eventually moved to Pune—the Oxford of the East—for college. I graduated from AISSMS College of Engineering, which, trust me, is such a mouthful we engineers just call it "AISSMS." Back then, I was fascinated by coding and AI, though unfortunately, AI wasn’t as accessible as it is today. But the love for tech and problem-solving never left me.
    The Silvassa Start
    Pune isn’t just where I studied; it’s where I discovered my love for creating, coding, and—most importantly—traveling. I’ve been to Thailand, the UAE, and the U.S., but I’ll always have a soft spot for Goa. As a self-proclaimed beach lover, I’ve probably been there more times than I can count. When I’m not traveling, you’ll find me buried in a book, scrolling Reddit rabbit holes, or enjoying the latest blockbuster at the movies. Music? Oh, it’s my daily companion.
    Pune: The City That Built Me
    Let’s talk food! Being a vegetarian has its perks, especially when you adore simple yet comforting dishes like poha (my ultimate comfort food). But I don’t stop there. I’ve dabbled in Middle Eastern cuisine, devoured Indian-Chinese fusion (yes, it’s a thing and it’s amazing), and savored every homemade meal back in Silvassa.
    Poha, Varan, and More
    My professional journey began humbly—as a virtual assistant. But in May 2008, I discovered the vast, ever-changing world of SEO. It was like finding a puzzle that constantly reshapes itself, and I was hooked. Over the last 16 years, I’ve evolved from an SEO specialist to a data analyst, product developer, and now a team leader driving organic growth strategies. Today, I manage an incredible team of Senior SEO Managers, Junior SEOs, content creators, and publishers. Together, we navigate the labyrinth of Google algorithms, AI-generated content, and the ever-evolving SEO landscape to grow traffic for some of the most trusted insurance sites on the web: insure.com, carinsurance.com, and insurance.com.
    SEO: My True Calling
    Leadership, for me, is more than just delegating tasks. It’s about guiding my team through challenges, brainstorming creative solutions, and staying ahead in an industry that changes as often as you refresh your browser. Whether it’s collaborating with Dev leads to implement product enhancements or strategizing with Editorial Directors, I wear many hats to keep the wheels turning. When I’m not deep in SEO spreadsheets or forecasting growth models, I’m presenting insights to top executives, ensuring our strategy aligns with business goals, and making sure our team shines.
    The Leadership Lens
    Through all of this, I’ve realized that life is a lot like SEO—unpredictable, exciting, and full of opportunities to grow. Whether it’s coding for fun, crafting strategies, or just enjoying a quiet evening with a plate of poha, I embrace every moment. So, that’s me—Nikunj Tamboli. Engineer. SEO Strategist. Beach lover. Food enthusiast. And someone who believes that the best stories are the ones we write ourselves, one experience at a time.
    The Road Ahead
    Previous
    Next

    Case Studies

    Website
    Redesign
    Influencers + social media campaign
    Product
    Development
    Tools, Calculator, Automated Pages
    Reporting
    Dashboards
    Saving Time + Improve Efficency
    Automated
    Reporting
    Influencers + social media campaign
    Revenue
    Optimization
    Influencers + social media campaign
    Process Orinted
    Apporach
    Influencers + social media campaign

    Lets Meet

    Interested in discussing SEO, digital marketing, or AI? Let's connect over a cup of tea or coffee.

    Thanks for stopping by! This little corner of the internet is always evolving—just like me. Stay curious, stay creative, and if you ever want to chat, you know where to find me!" 🚀